Sending direct business messages to your customers is important for the growth of your business, and the same holds true for potential clients as well. Business owners must understand that direct marketing should be an integral part of their business plans to scale their business and reach out to the targeted customers easily.
Daniel Klibanoff – Why should a business bank on direct marketing?
Daniel Klibanoff is a serial entrepreneur from Asheville in North Carolina and an expert in direct marketing. He is the CEO and the President of Multimedia Lists Inc. and has led several data companies to growth and success in the past 38 years.
According to him, direct marketing refers to the promotions of your goods and services directly to the customer via personalized messages. As a business owner, when you build your business with direct marketing, you invoke a strong response from your customer. This goes the extra mile in successfully gaining the competitive edge in the market! This form of marketing will help you to establish your business and create long-lasting relationships with your potential and present customers.
How does it differ from indirect marketing?
Direct marketing is completely different from indirect marketing, which covers digital marking techniques like search engine optimization and online reviews. When you resort to direct marketing techniques, you do not have to rely on any intermediary to reach out to the targeted audience. You are the creator of your business message and have complete control over it when you are connecting with the targeted audience.
Direct marketing is not junk mail or cold calling – customers will not get annoyed
Direct marketing is your company’s biggest asset, and it can be embraced offline and online. Your customers will receive it well, and you do not have to worry about how they will react when you direct message with your products or services. When it comes to direct marketing, it does not mean cold calling and junk mail, and traditional marketing has evolved and is considered to be less modern and invasive.
Social media marketing
Social media is an effective and potent tool for direct marketing today, and if you can do it organically, you will be successful in establishing a long-lasting relationship with the community where your users will become the brand ambassadors of your company. In a survey conducted in 2018, there were about 55% of consumers purchased a product after seeing it on social media.
According to Daniel Klibanoff, social media marketing is deployed by businesses to reach out to their customers, increase their trust, and establish brand awareness for operating business transactions. The display ads on the Internet direct visitors to the business site, and so here, you are able to track your returns on investment quickly.
Every business owner should have a business plan for direct marketing and ensure the business message is short and precise. This strategy helps businesses from all industries reach out to the targeted audience and boost sales over time with success!